5.17.2010

SFW Report: Anar Couture

Seattle Fashion Week... hmm...

The lack of organization and the poor quality of the show in general set the tone for a bad wrap. I really want to write a good review, but I can't. If that means they never invite me to Seattle Fashion Week again, I won't be disappointed. On the first day there were hundreds of empty seats with guests standing around them. Since everyone paid the $35 for general admission standing, nobody was sitting. One of the designer's husbands couldn't even get a seat. He was promised VIP seating, and he had to stand in the back with the press.

I'd just like to note how different people treat the press. One week I'm at Neiman Marcus' trend forecasting event sitting in the front row sipping champagne, and the next week I'm at Seattle Fashion Week shoved to the back, dehydrated, and without a seat. The funny thing is that it had nothing to do with exclusivity. They thought more people were going to pay $50-200 for seating, but nobody did! I think everyone in Seattle knows this show is a joke.

The next day they decided to take all the seating away. Probably because they couldn't sell any. Unfortunately, that meant everyone was standing. The press were squished together on a single platform with photographers falling on top of one another and getting in each other's shots. The writers couldn't even see the clothes coming down the runway because guests were leaning over the stage like a concert at the Gorge. Oh wait, there was a sudo-concert. Between sets, they thought it would be fun to have rap performances by nameless artists. Great fun...

According to the SFW website, Seattle Fashion Week is supposed to "present an exclusive opportunity for designers and other artists to gain the necessary access to key opinion makers, such as buyers, media, fashion community and industry leaders." However, if they treat all the buyers, media, and fashion community like cattle to fight for a view in the back, the opportunities disappear.

Since I don't count t-shirts as clothing lines, the first designer to show their collection was Rana Ghezelayagh of Anar Couture. While her aesthetic was interesting, I think she got confused. The models, hair, and make-up are supposed to be the same, not the clothes! I'm also not a fan of the style, but I can't knock her for being unique. At least she didn't send poorly constructed cheap satin down the runway like her counterparts (soon to come). I'm trying to give her the benefit of the doubt in the sense that her clothes would have looked much better on REAL models. I think they recruited models from the Slutty Showcase. Yikes! I saw a male model c-walk at the end of the runway, and a female model drop it like it was hot... and it wasn't hot...

Anar Couture




Photography by: Lydia Selk

2 comments:

Lydia said...

I liked the coats with the big pockets on the outside, they looked so useful, but I guess ladies don't really need saddle bags...

Youa said...

i love reading your feedback. they can be brutally honest and you don't get that just anywhere. :)

i will see you at seattle fashion week next year? ;)